Insightful Connections Between Entities on Google’s Knowledge Graph

We’re used to search engines matching the keywords we query, returning pages that contain those words. But what if search engines worked differently? It seems like search engines are starting to do that, with more direct answers to searches that show up as a fact, appearing at the top of a set of search results […] The post Insightful Connections Between Entities on Google’s Knowledge Graph appeared first on SEO by the Sea .

‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA

‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA was originally published on BruceClay.com, home of expert search engine optimization tips . “In our industry, if you can’t adapt, you lose.”  Bruce Clay was the guest on an HOA yesterday that one commenter called “Absolutely the best HOA I have heard all year about #SEO.” That link will bring you to our recap and top takeaways from Bruce’s video chat with Ben Fisher and Stephan Hovnanian. Replay the HOA on YouTube, and click through for a time-stamped play-by-play in the description provided by the Google Plus Business Spotlight show host. Some highlights for me: What will drive AI development? “We’re going to see speech interaction drive artificial intelligence, not the other way around.” On the complexity of Internet marketing today: “One person could be your Internet marketing department 10 years ago. You did the Google thing. Bought some pay per click. Social wasn’t a big deal. Now social is an industry. SEO is more technical day-to-day. Pay per click — you can no longer have a human manage your bids. As a result, Internet marketing can’t be managed by one person any more.” On the interdependence of digital marketing disciplines: “Internet marketing, which is all of the main disciplines — there’s six of them — all are becoming far more technical deeper .

Branding Accuracy for Local Search

Google, Bing, and the other search engines have revolutionized how we learn, how we collaborate, how we shop and how we interact within our local communities. Today, Google alone handles more than 100 billion searches per month around the world. Of those searches,

4 billion desktop queries per month in the United States alone have local intent .
50%+ of mobile queries have local intent.
Roughly 15-20% of all searches are mobile .
From these numbers, we can extrapolate that there are approximately seven billion unique local searches per month on Google in the United States.

Google, Yahoo!, and Bing are all currently returning local results that have challenged traditional print Yellow Pages and, in many areas, exceeded their usage as the preferred method for discovering local businesses and local information. As of March 9, 2009, Google began showing local results for generic queries, meaning that Internet users no longer need to include any city or geographic terms in their search to be shown results that are local to their location.

Additionally, mobile search is absolutely exploding. Leading analyst firm BIA/Kelsey predicts that mobile local search volume will surpass desktop local search volume in 2015. Mobile searches primarily pull their results from local search engines.