‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA

‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA was originally published on BruceClay.com, home of expert search engine optimization tips . “In our industry, if you can’t adapt, you lose.”  Bruce Clay was the guest on an HOA yesterday that one commenter called “Absolutely the best HOA I have heard all year about #SEO.” That link will bring you to our recap and top takeaways from Bruce’s video chat with Ben Fisher and Stephan Hovnanian. Replay the HOA on YouTube, and click through for a time-stamped play-by-play in the description provided by the Google Plus Business Spotlight show host. Some highlights for me: What will drive AI development? “We’re going to see speech interaction drive artificial intelligence, not the other way around.” On the complexity of Internet marketing today: “One person could be your Internet marketing department 10 years ago. You did the Google thing. Bought some pay per click. Social wasn’t a big deal. Now social is an industry. SEO is more technical day-to-day. Pay per click — you can no longer have a human manage your bids. As a result, Internet marketing can’t be managed by one person any more.” On the interdependence of digital marketing disciplines: “Internet marketing, which is all of the main disciplines — there’s six of them — all are becoming far more technical deeper .